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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
It's been a while since we last discussed recruitment strategies. Does anyone have some exciting new idea, or a success story about a "tried and tested" recruitment concept?
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
"tried and tested" recruitment concept? Bribery: "I will reduce your taxes" Personalise it with a heartrending story. Pyramid selling - so sucessful, despite its illegality its still being used. All successful techniques, but your target audience is above all this. Press, radio & TV release just before you expect to hit 50,000 years crunching .. does it coincide with a medical or technical anniversary? This is particularly good bait for the scientific & tech magazines (I was pulled in shortly after launch by an item in New Scientist & thought it was more likely to suceed than SETI by several orders of magnitude). Answering my own question, looking at your earlier post rating progress at about 100 years/day, it will occur sometime in mid-August. That's "silly season" - the media will take anything to fill the "no real news" gap.Sucess stories: how about a page of pictorial "results" of the most "interesting" folds or docking (animated of course). How have the results been used in the labs? [Edit 4 times, last edit by Former Member at May 6, 2006 12:45:54 AM] |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
Bingo thanks to Wikipedia - JJ Thompson awarded the Nobel Prize for Physics on 15th August 1906 for his discovery of the electron.
----------------------------------------I'll add more by edits to this one if I find them and anyone shows any interest in this suggestion. [Edit 1 times, last edit by Former Member at May 6, 2006 12:29:41 AM] |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
scientific & tech magazines (I was pulled in shortly after launch by an item in New Scientist ditto - moi aussi , me too, i was drawn in by article in wired mag i think. hmm more articles in newspapers and other areas, we need to capture the general public who have computers but are not "nerds" "geeks" maybe totally new areas, perhaps we could spnosr (?) adds (?) or better i think send info/stories for general publications. once real useful results happen i guess that will be a big drawcard, pity that this type of research takes so long for real results, then perhaps many might say, oh, i wish i helped before etc.. |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
Some good ideas here, both for personal recruitment and mass recruitment.
The thing with the results we get is they don't lend themselves to mass media. The papers are hard to get hold of, and harder to understand. I think we'll have to let the project scientists do most of the media presentation - they deserve the fame, after all :-D World AIDS Day was a big hit last December. We missed out on World Cancer Day. It would have been a stretch, anyway, without a "single cause" cancer project. Turns out that most diseases have a "day". We can benefit from that, particularly by angling for exposure with people close to these diseases for one reason or another. |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
I think mentioning WCG in magazine articles and in TV programs works and should never be ignored but that doesn't reach the millions of people who don't read those kinds of magazines or watch those kinds of TV programs. I think WCG needs to use several methods.
A year or 2 ago I noticed AOL had displays offering a free AOL install CD in all sorts of places: stores, post offices, banks, doctors' waiting rooms, computer stores, etc. I don't know how AOL got those displays into those establishments or what they offered to those establishments in return for putting up the displays but they were everywhere. WCG could produce a similar display and offer free UD agent install CDs. WCG could offer the display to large retail chains, post offices, banks, etc. and ask them to pay for the display and write it off as an advertising expense or charitable donation. The institution can advertise that they are involved in finding cures for disease, advancing science, etc. This approach has an aspect institutions like... community involvement. They donate a little and the community at large matches with a donation too, family working together and all that good stuff. Spinoffs are the institution can advertise that they are involved in finding cures for disease, advancing science, etc. which I suppose makes their donation a legitimate advertising expense. A spinoff for WCG is that those institutions might include WCG's logo and URL in their advertising in order to bolster their claim of being involved in finding cures. People are often reluctant to download and install software from the Internet as they worry about viruses. Having free WCG install CDs in stores removes any fear of viruses from downloads and legitimizes the software, i.e. they think "it must be OK if this store is offering it." -- |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
but that doesn't reach the millions of people who don't read those kinds of magazines or watch those kinds of TV programs. I couldn't agree more - but how about mainstream TV news too? Might have to squeeze it into the 30-seconds of "other news" at the end ofthe bulletin "50,000 years of computing time has been donated by people all over the world to help fight AIDS. Bill Smith reports how you can help double that in 2 years..... It costs you nothing, but might just save ...." As the rest of your mail suggests: we 're looking for a big institutional retailer to pay for a campaign (backed by a celebrity name?) to get people to load it onto their home PCs. (I hate to think what their liability insurer's advice might be. This fear is not confined to the general public, and has a rational basis given the scale of the virus problem) Another target would be large companies to install it on all their in-house PCs. I work for a very large company that must have thousands of networked PCs. However .. many of you in a similar position will know the problem that we need to overcome: to convince the IT heads of these companies to accept that there is no security risk or bandwidth-clogger. (non-indigenous screensavers are banned for this very reason) (So we're back to the geeks..) Does anyone know where the technical specs/ guarantees are that will convince such a constituency? Its not that these same people wouldn't be prepared to risk running it at home -they might be less willing to stake their career on it! (My company still running windows 2000, but will be upgrading to .. I think its called Vista when it comes out) [Edit 2 times, last edit by Former Member at May 6, 2006 11:24:16 PM] |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
story about a "tried and tested" recruitment concept? I have 2 concepts. The first works very well while the other is new. I'll explain both. I keep a copy of the BOINC installer on CD in my car. Wherever I go I ask the people there if they have a computer. If they do then I tell them about grid computing and WCG. Some are simply not interested in getting involved but hey... no problem, I've wasted less than a minute of conversation time. Others are immediately interested so, if there is time, I pull out the CD and turn them on to WCG. Others are interested but time doesn't allow for an install or maybe we are not where their computer is located so I either give them my CD and burn another later or I jot down the URL and my email for them. Several have gotten back to me saying they've installed BOINC and it's great. A few have emailed me for some advice. Gentlemen...believe me when I say this... it's a great way to meet women. It invariably leads to some conversation and, this is so important... it suggests to them that I am a caring, generous, out going kinda guy. This has produced some amazing results and the rewards I have received so far motivate me to do more, much more. I tried my second concept today. Actually, it was not a concept, more of a spur of the moment thing that has become a concept. It's not tried and true but it worked darn good the first time and I think it has great potential. As I was walking by an internet cafe today, I paused and looked in the window. I noticed several 'puters running even though they were not in use. "Aha", said I, "a herd of potential crunchers". In I went, looked around and saw that ALL the machines were on though only 2 were in use. Purrrrfect! They had never heard of WCG or grid computing but when I left the establishment BOINC was running on 2 machines and BOINCview on 1 of those. The manager said he would watch for a week or so and if no problems crop up he will install BOINC on every box he's got and let them crunch WCG 24/7. He's got 20 machines, none are under 2.4 GHz so I think that was not a bad sale for a spur of the moment idea. -- |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
but that doesn't reach the millions of people who don't read those kinds of magazines or watch those kinds of TV programs. I couldn't agree more - but how about mainstream TV news too? Might have to squeeze it into the 30-seconds of "other news" at the end ofthe bulletin That's another GREAT angle. As soon as I read your idea I called our local TV station's news desk and pitched the idea. Probably the person I talked to doesn't make the decisions but it sounded somewhat positive. He asked if I would be willing to let a cam crew and reporter come to my home and do a story!! Little stories like that sell ideas too... like... "here's your average Joe, he's no computer expert but he's contributing and so can you, here's the URL that tells you how, etc." As the rest of your mail suggests: we 're looking for a big institutional retailer to pay for a campaign (backed by a celebrity name?) to get people to load it onto their home PCs. (I hate to think what their liability insurer's advice might be. This fear is not confined to the general public, and has a rational basis given the scale of the virus problem) Big names and big money can move mountains. If I was WCG I would DEFINITELY be calling big celebrity names because those people can influence millions and set trends with just a few words spoken at the right time. Imagine... Shakira does 1 set with the WCG URL pasted just above her belly button. Sean Penn hires a boat and ... nah, don't call Sean. to convince the IT heads of these companies to accept that there is no security risk or bandwidth-clogger. (non-indigenous screensavers are banned for this very reason) I ran into that problem at my job too. It's that old "if nobody moves then nobody gets hurt" attitude. So I went around the problem and talked directly to the guy that tells the IT guys what to do. He had never heard of grid computing but after I pitched it to him he wants it and it's going to happen. I don't know what the scene is like in your area these days but here, when you take your customers for lunch, it's nice if you can tell them you're contributing back to the community in a meaningful way and doing something innovative rather than just signing a cheque to some charity. Does anyone know where the technical specs/ guarantees are that will convince such a constituency? Its not that these same people wouldn't be prepared to risk running it at home -they might be less willing to stake their career on it! People I have turned on to WCG always ask about the risks. Frequently, the first picture newbies get is that the grid means thousands of computers talking directly to each other. When I explain to them that their computer talks only to servers in the custody of knowledgeable professionals they relax a bit and open up a little to the concept. Then I tell them that if they surf the net a lot then their computer talks with hundreds of servers run by people whose credentials and intentions are at best uncertain. Then I ask them how often they've actually been infected with a virus and the response from those who use virus protection is usually like, "well, I got one once but my virus protection caught it right away and no damage was done". Then they relax a little more. Another fear newbies have is that WCG will send them thousands of executables, any one of which could be a virus. I counter that with the fact that they'll get only a few executables from WCG and that the download files will be data for the executables to crunch. Then they see they're in pretty safe hands with WCG. -- |
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Former Member
Cruncher Joined: May 22, 2018 Post Count: 0 Status: Offline |
A year or 2 ago I noticed AOL had displays offering a free AOL install CD in all sorts of places: stores, post offices, banks, doctors' waiting rooms, computer stores, etc. I don't know how AOL got those displays into those establishments or what they offered to those establishments in return for putting up the displays but they were everywhere. This has been proposed before, but the harsh fact is it would be prohibitively expensive. AOL can get away with it because they have a huge marketing budget (they need it, lacking any actual quality product!) and the hook of "free stuff" to ensure a small but worthwhile takeup on their offer. I don't know if the WCG will have an advertising budget in the future - it depends on IBM. I hope so, but it seems unlikely it will be big enough for a full scale install CD campaign. |
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