Hey, I completely agree with the idea. In fact, I thought the currently existing descriptions of WCG were inadequate for non techie folks, so I rewrote it in a more down to earth, non-technological way for my team page.

That's the 'low hanging fruit' so to speak, the easy, cheap stuff that will deliver big results. Once the content is easier to understand, Twitter/Facebook can be used to get the message our for free. Later we can worry about putting money into the other things, but lets take care of the cheap easy stuff first.